Are you searching for what to put on a cleaning service flyer to make it look professional? Here are some cleaning flyer design tips you should see.
When you own any type of company, the goal is to bring in paying customers. One of the best ways for a residential cleaning company to do that is through the creation of a flyer.
Flyers play a very important role when it comes to advertising a cleaning business. They help to pass a message to a large audience concerning your business. If properly designed, they can attract the right clients to your business within a short while. That is the major reason you need to pay attention to how they are designed.
Colorfully created flyers can be posted on bulletin boards and other public areas so that potential customers may see the services that are offered and prompt contact with the business.
What You Need To Design An Attention-Grabbing Flyer For Your Cleaning Business
Over the years, flyer designing has greatly evolved. Unlike before, you can comfortably design one for your cleaning service today using just your smartphone or computer. The traditional way of doing it is almost not considered an option anymore.
You can either download a template from the internet today and use it to design your cleaning business flyer or design it from scratch using the right application on your mobile phone or computer.
One of the benefits of downloading a template and using it to design your cleaning service flyer is that it allows you to focus more on your business. Instead of worrying about how to get the design done, you can spend that time on your business and use it to achieve other things.
If you are using your smartphone to do the design, you can download applications like Canva, Poster Maker and several others available for both Android and iOS mobile phones.
If you intend to use your personal computer for that, you will find software like CorelDRAW, Inkscape, Photoshop, etc, very helpful. Though Inkscape is not as popular as the other two, I have found it very easier to use to design any type of flyer, including the ones for a cleaning venture.
Best Tips For Designing A Professional Flyer For Your Cleaning Service
To be able to come up with a professional flyer design for your cleaning business, there are certain questions you need to sit down and answer. This will help you know exactly how to do the design and what it should look like.
Some of these questions are:
- Who Is My Target Audience?
Determining who your target audience is before starting the deigning, will greatly help you develop a very successful flyer design. Depending on where your cleaning service is located, your target audience may be young people (students). It can also be the working class (professionals etc) or the elderly.
Each of these sets of audiences requires a different flyer design to communicate to them successfully. For instance, if you are designing a cleaning flyer for young people, you need to make as attractive as possible. This will involve the use of flashy colors, fonts and humor and pictures of models.
That’s not the same for the elderly.
Designing a cleaning service flyer targeted at the elderly will require you to use larger fonts, not-too-flashy colors. The design and message should be as straightforward and plain as possible. No beating about the bush. With this, you are sure of generating real leads.
- What Message Do I Want To Pass Across To My Audience?
The message you intend passing across to your audience also plays a very vital role in determining how you should do the design. By message here I mean the text you want to write on it.
If it’s just to let people know about a cleaning business around the corner, the message and the design should be simple. Avoid the temptation to put every detail of your business on it. If the write up is too many, the design will not look “professional.”
If the essence of the design is to let your audience know about an ongoing promo in your business, then designing for that will also have to be different. Most flyers that talk about such promos are always made them catch people’s attention easily.
That means you will have to use flashy colors, special fonts and any other relevant thing for that.
Creating a House Cleaning Flyer
Information to Include
When producing a flyer for house cleaning, you will be showcasing your company to people who may or may not have ever heard of your company.
Therefore, be sure that you include enough information to get them interested in taking the next step and contacting your company to do business with you.
Services Your Company Provides
Certainly, one of the most important pieces of information that you should include on your flyer is a list of the services that your company provides.
While you don’t need to go into minute detail, you should give enough information to let potential customers know that they can contact you if they need certain types of cleaning performed.
You will also want to include your rates. While you may not want to compete as the lowest-cost company on the market, you will want to keep your prices in line with the other competitors who are in your immediate area.
In determining the rates that you will charge, you will ideally want to stick with what is being charged in your local market.
That way, you won’t be overcharging your customers, and at the same time, you won’t be undercutting yourself.
One of the best ways to come up with the average house cleaning rates per hour in your area is to call several of your competitors and find out what they charge for the various services that they offer.
Make a list of the different companies and their prices.
You may find that some companies’ prices are much higher or lower than others.
However, for the most part, likely, they will all be fairly close to one particular range. It is here that you will want your prices to fall as well.
In keeping your prices within this range, however, you will want to differentiate your company in other ways such as customer service to stand out and make customers want to work with you.
Contact information is an essential piece of information that should be included on your flyer.
Here, you should ideally include a phone number and email address. That way, customers can have the option of contacting you in more than one manner.
Also, most companies today have a website. This is a great way to provide additional or updated information that cannot fit on the flyer.
Therefore, you should also consider putting your website address on your flyer so that customers will visit your site as well.
In doing so, be sure that you include a coupon or other type of promotional offer on your website, as this could promote more immediate contact from potential customers.
How To Design A Cleaning Service Flyer And What To Put On It
When designing a cleaning service flyer, the following are some of the necessary things to put on it.
- Attention-Grabbing Heading
The heading of your cleaning service flyer is very vital. It allows you to grab people’s attention easily. Do not just start writing details of your business on the flyer without giving it a proper heading.
The heading here can be “No time for cleaning? We got plenty of it.” It can also be something like “Need help with cleaning? We are here for you!’ or “Let us do the dirty work so you can have more time for yourself”
Also important in the heading here is the color and font you use. These should be different from the ones you use for the next elements of the flyer.
- Services You Offer And Their Descriptions
Another very important element that must appear on your cleaning service flyer, is a list of the services you offer. This must be followed by a clear and short description of each of them.
What kind of services does your cleaning business offer? Describe them here using very easy-to-understand terms. You don’t want to have your potential customers cracking their heads to understand you.
The services can be commercial or residential. Examples of commercial cleaning services to include in the flyer are construction clean-ups, carpet cleaning, office cleaning, estate clean-outs, etc.
Examples of residential cleaning services to include in it are house cleaning, carpet cleaning, before and after party, deodorizing and sanitizing, seasonal cleaning, etc.
Remember not to use too many words here. Keep it as short as possible. You don’t want the flyer looking like a Newspaper.
- Business Name And Contact Details
There are two ways you can do this. You can either put the business name and contact details together or you put only the business name immediately after the heading and leave the contact details for other segments of the flyer.
While the business name should be lesser in size to the heading, ensure that it can be seen at a glance. This means you should use good fonts for the texts. Your potential clients shouldn’t strain their eyes to see it.
The same thing applies to your contact details (your office address, phone number, email, and website link). If possible, also include your working hours here.
- What Makes Your Cleaning Service Unique
Why should anyone consider hiring your service? What makes your cleaning service unique?
Let your clients know about it. Give this section your best pitch but keep it as short as possible. Do not make your claims sound like you are trying too hard to coerce people into patronizing your services. Be a professional salesman here.
The goal of this section is to convince people that your cleaning business is the right one for them. Keep that in mind and use the right words for it. Don’t let it sound like you are desperate to have people patronizing you.
To get this section perfectly, you have to put yourself in the shoe of your potential clients and think of why you should patronize your cleaning business.
- Motivation To Action
This is also known as a call to action. The essence of that is to encourage people to take the action of contacting your cleaning business almost immediately. The words and elements of this are very important.
Some of the most successful cleaning businesses out there use a special discount to motivate their potential clients to contact them as soon as they can. Others use a coupon code, free service, and gift items for the same purpose.
Whatever it is that you have decided to use for your cleaning service, including it on the flyer design will be a great idea. Ensure you put in such a way that it can easily catch the attention of your potential clients. For instance “30% OFF Your First Service,” or “50% Discount For The First 20 Persons To Order Our Services On Our Website.”
Though you can choose not to use any call-to-action and still generate some leads, you can’t compare that to when you use one. That is why successful cleaning businesses never fail to include them in their flyer designs.
Summary: Create Your Cleaning Business Flyer
In creating your house cleaning flyer, here are the steps you should take:
First, you will want to create a design for your flyer. In most instances, it is nice to include color so that your flyer stands out. Here, a picture is a good idea – just be sure that the picture doesn’t take up too much room, as you will need to have space for the information you want to include.
You will also need to decide if you want to include any “tear-off” space. This refers to any place where readers of the flyer can tear off your contact information at the bottom or along the side to take with them. This could also include a small order form that could be mailed in.
Once you have decided on the design, you will need to determine the colors and layout that you will use. Usually, a bright color is better for capturing the attention of potential viewers.
Next, decide on the actual information that you will include. As discussed, this should ideally encompass details about your service and rates, as well as information about how you can be contacted.
Once the flyer has been created and saved, it is ready for printing. If you have created the flyer yourself, you can print as many or as few as you need. Doing the work yourself will likely save you money. It will also allow you the flexibility to make changes to the flyer if you choose to before printing more in the future.
Getting the Word Out
Once your flyer has been created, it’s time to let your potential customers know that you are open for business.
Before you distribute your flyer, though, you should determine the ideal geographic area that you want to target.
You should determine the neighborhoods that you want to target based on what type of customer you wish to serve.
For instance, will your cleaning company target single-family homes, apartment complexes, or another type of structure?
In any case, marketing and promotion are the heart of any business.
Even after you start to get a steady stream of customers, it is still essential to continue marketing your company, as you will always want to have new sources of incoming revenue.
Creating a flyer design for your cleaning business is a task you must never do in a hurry. You need to put in your time and skills to be able to come up with a design presentable to the public. A design that can easily attract the attention of your potential customers.
Do you desire to know how to create such designs? This article features some of the best cleaning flyer design tips to help you achieve that. With the information here, you can easily create professional flyer designs for your cleaning business without much stress.
I hope you find it useful.